About Us

Susan Woolf

Susan Woolf

Founder & Principal

The Main Story

Meet Susan Woolf, Founder and Principal of Silicon Valley Specialties

Susan Woolf knows all about the fast paced, high demand world of Silicon Valley and beyond. After many years of working in channel and field marketing for some of the biggest names in technology, including Apple and Delrina (now Symantec), creating marketing campaigns, sales promotions, and client and employee events, Susan decided to take the leap and start her own company.

Known for outstanding creativity and service, Susan has built a thriving promotional agency from the ground up. She excels at developing custom solutions, and nothing excites her more than creating something for a client that’s never been done before.

Susan understands what it takes to manage programs of all types—the need for new and novel ideas, the deadlines, the multiple decision makers, and yes, the budgets. Because of this experience, clients appreciate her resourcefulness, responsiveness, and results.

Check out our white glove service promise.

The Philosophy

Think of Susan as a professional shopper for your corporate programs and campaigns.

She understands that it’s not enough to identify the “hottest” product or to rehash an old idea—no matter how successful. So she’ll present ideas that meet your unique objectives—whether that’s to elevate brand reach, generate awareness, or celebrate success.

Susan partners with you and your team to understand your brand—and to anticipate and answer your questions before you ask them—resulting in recommendations that hit the mark. In fact, frequent feedback from her clients is, “you really ‘get’ my business.”

The Process

Susan works with you and your team to identify the right promotional opportunities that help achieve the best results. She starts every project fresh, making sure she understands your goals and expectations. This information provides the starting point to research ideas.

Your feedback at this stage is critical as it helps Susan learn—and refine—your specific likes and dislikes. This approach has been the key to nurturing the long-term client relationships she has developed throughout the years.

While every project has its own requirements, Susan follows this structured approach to make sure she implements your vision. Whether you’ve developed an innovative marketing campaign, assembled the right calendar of tradeshows, booked the perfect location for this year’s President’s Club, or identified the fabulous theme for the annual Sales Kick Off—whatever your program or corporate challenge—you can count on Susan to come up with the perfect gift(s) to take your hard work to the next level.

Step by Step


Once Susan understands your objectives, audience demographics, project theme, and other requirements, she’ll present ideas that, with rare exception, hit the mark—if not outright knock it out of the park.


From planning to visuals, she’ll help you design and develop your program using the right mix of products customized for your brand.



Susan’s known to make the impossible possible. She makes every effort to make sure your project is fulfilled on time. But should something happen—whether it’s an unexpected stock issue, the weather, a customs delay, or anything unforeseen, Susan will make sure you’re always up to date.



Susan will look into options beyond the standard industry companies other providers use. She also finds vendors that are less well known or outside of the industry to make sure you get the perfect solution. It’s truly her mission to solve any challenge. “No” is her least favorite word.


Susan keeps a tight watch on the timeline. She’s built strong vendor relationships so she’s knows who to contact to get results. And she’s mastered the art of managing to her clients’ timelines – straddling the fine line between pesky and persistent.

White Glove Service Promise

Check out our white glove service promise.

The Rest of the Story

Susan’s office mates are her young “fur babies” – Maisey, Milo, and Skylar. Outside the office, Susan is an avid SF Giants fan, attending as many games as possible throughout the season. She’s also passionate about photography and goes whale watching every year, focused on capturing the “epic” picture.

Let's Work Together!

Tell us your project details and let's start creating!